About Us
Meet Our Team
We are a locally owned, family-run business, licensed in Nevada, Utah, & Arizona. Our team of dedicated professionals is ready to help you reach your financial goals.
Jeffrey Bird, RICP®
Jeffrey was born and raised in South Milwaukee, Wisconsin. During high school and after graduation, he worked for Kohl’s Food Store for five years, during which he worked his way to a Department Manager. In 1977, Jeff met his future wife, Roberta, and they were married in 1978.
Soon after he and Roberta were married, an opportunity presented itself for Jeff to own a trucking business, thus his self-employment journey began. After selling that business in 1986, Mr. Bird obtained his Series 6 securities license, his insurance license, and his real estate brokers’ license, beginning his long career in the financial services industry.
Tired of the long Wisconsin winters and looking for better opportunities, he moved his family out west to Lake Havasu City, Arizona. Soon, he was back in the financial arena, starting by writing group health insurance. In 1995, he became relicensed in securities, getting his Series 7, then his 24 Principal’s License.
In 1996, Jeff and his family moved to Mesquite, Nevada where he opened his office, Financial Concepts, Inc. He has been serving the Mesquite area for over 27 years and has enjoyed helping and watching his clients reach their financial goals.
In his twenty-eight plus years as a financial advisor, Jeff has refined his skills of educating prospective and current clients. He enjoys explaining how investments are structured and why certain financial plans are able to help a client meet his or her goals. Most importantly, Jeff loves personally getting to know his clients. As a fiduciary, Jeff feels that building a relationship of trust is paramount. He says, “Becoming a client is like being part of our family.”
Jeff enjoys spending time with his four sons, five grandchildren and is active in his church, in his community, and in his participation of various charities.
Be sure to check out Jeffrey’s Podcast, “Financial Focus” by visiting his profile HERE.
Roberta Bird
OFFICE MANAGER
Roberta was born and raised in Milwaukee, Wisconsin. After graduating high school, she met and married Jeff Bird in 1978. She and Jeff began their family, then moved to Lake Havasu City, Arizona in 1990. In 1996, their family moved to Mesquite, Nevada, where she and Jeff currently reside.
Roberta worked for the Clark County Library in Mesquite for six years before joining her husband in the financial services business in 2006. She enjoys working alongside Jeff as the office manager where she keeps the office running smoothly.
Roberta enjoys time with the Bird’s four sons, daughters-in-law, and spoiling their six beautiful grandchildren. She is active in her church and enjoys spending any free-time crafting.
Andrew Bird
INSURANCE PROFESSIONAL
Andrew was born in the Wisconsin but has lived out West in the desert for most of his life. He has been a Mesquite resident for over 15 years. Andrew began his career in the insurance world selling Property and Casualty Insurance then made the transition to Life and Health Insurance when he joined the family business in 2017.
Andrew is passionate about helping clients with their insurance needs and developing a plan that is tailored to them. “Insurance is very complex so it is very important and beneficial to have someone who can come along side you and walk you through the process,” Andrew says. “I don’t want to just sell you a product, I want to give you piece of mind.” Andrew has worked many clients over the years in helping them achieve their goals.
He is most passionate about his faith, family, and friends. He enjoys music, golfing, hiking, or anything outdoors, especially with his family and friends. He also enjoys traveling and seeing different places and cultures.
Elmer Rivera
INSURANCE PROFESSIONAL
Elmer grew up in Palm Springs, CA and is the youngest of twelve brothers and sisters. He is married with 4 kids and has lived in the Mesquite area for about 20 years. Elmer grew up working in construction and installing tile for about 25 years. In early 2024, he started studying for and passed his Life and Health Insurance license under the tutelage of the team at Financial Concepts. Elmer is grateful for the opportunity to work with Financial Concepts and the opportunity to serve our community.
Ronald Bird
Certified document preparer & Associate Advisor
Ronald likes to say he was born with cheese in his blood. Originally from Wisconsin, Ron grew up in the desert. After graduating Virgin Valley High School in Mesquite, Ron served 4 years active duty with the U.S. Marine Corps. It was in the Marine Corps that Ron met his wife, Caroline, who was also an active-duty Marine at the time. During his time in the Marines, Ron earned a BA in Business Administration from AIU.
Upon completion of their 4 years of military service, they moved back to Mesquite where Ron joined his father as an Insurance Agent for Financial Concepts. Ron initially focused on group health insurance for employers but would eventually become the go-to agent in town for Medicare.
After 15 years of experience in the insurance industry, Ron got securities licensed and is now an associate advisor alongside his father. Ron is also a Certified Document Preparer in NV and can assist clients in drafting legal documents such as Trusts, Wills, and POAs. Ron enjoys the holistic approach his office takes to ensure that their clients aren’t treated as just transactions, but rather life-long relationships.
Ron and Caroline are blessed with two daughters that are daddy’s little girls, even though they’re both adults. Ron is involved with his church playing guitar on the worship team as well as teaching. Ron loves music, art, and the outdoors.
Nick Bird
Administrative Assistant
Nicholas was born in Madison, Wisconsin. At age 9, the family moved to Lake Havasu City, AZ where he lived until graduating from Lake Havasu City High School in 1999.
Immediately after graduating high school, he joined the US Navy as a cryptologic technician in the advanced electronics field. He served honorably at multiple duty stations including Naval Security Group Activity, Pensacola, FL and Naval Strike and Air Warfare center in Fallon, NV.
After leaving the Navy in 2005 Nick pursued and completed a bachelor’s degree in computer information systems. He continued to work in the tech industry which included helping to develop medical respiratory equipment and then later in the manufacturing of semiconductors for satellites.
In late 2020 he was asked by his father if he would like to join the family business. Not having any experience in business, he was a little hesitant, but the prospect of working with his family and preserving the legacy of his father’s business which he had been building for over 25 years made the decision clear. Nick joined the office in early 2021 as administrative assistant. Learning a new industry has been challenging, but Nick has found meeting with clients and assisting them in their financial goals to be rewarding.
Nick is most passionate about his faith, family, and friends. He is an avid gamer and enjoys bowling, traveling and music. Getting to work with his family has been a real joy in his life and he looks forward to continue working with his family to keep the business thriving for years to come.
Jaqi Johnson
Administrative Assistant
Jaqi was born in Indio, California, and moved with her family to Mesquite, Nevada, at the age of two. She spent the next 15 years there, growing up in a faith-centered, family-oriented environment while being homeschooled alongside her siblings. From an early age, Jaqi displayed a passion for creativity, particularly through drawing and painting.
After graduating early from Virgin Valley High School, Jaqi left home at 17. She spent six years in Montana, where she met her husband, Justin. Shortly after, they relocated to Maryland, where Jaqi began working with a small home improvement company. This experience sparked her interest in digital marketing and allowed her to develop the foundational skills for her career in the field that she would continue to pursue.
Following Justin’s transition out of the military, they moved to Powhatan, Virginia, for a year before deciding to return to the West to be closer to Jaqi’s family.
Now back in the community where she grew up, Jaqi cherishes time spent with her family, especially her five nieces and nephew. She is dedicated to supporting and celebrating life’s special moments with them.
Jaqi is grateful for the opportunity to work with the Bird family and serve the local community. She is passionate about leveraging her skills and ambition to make a meaningful impact and strives to align her work with her faith and values.
Established in 1996
Financial Concepts Retirement Planning, LLC has been a proud part of the Mesquite, Nevada community for over 28 years.
We build strong trusting relationships with our clients, and would love to welcome you to our family!